THE BOX

Web Design    UI/UX    Photoshop   Adobe Xd

The box is a fictitious brand that aims to target luxury brand shoppers by implementing bold contrasts, minimalism, and space to create a sleek look found in its vendor’s marketing. 

Hook Your Audience

The homepage of a brand's website is crucial for capturing an audience's attention. Serving as the brand's cornerstone, it should vividly reflect the brand's identity and inspire users to engage and take action.

Methodology

Research and brainstorming were the priorities in understanding the target audience and empathizing with the users. After conducting research, gathering inspiration, and extensive sketching, we are able to design a solution. Principles of UI/UX are implemented efficiently to deliver an experience that is understandable, on target, and most importantly, accessible.

Expansion

During my senior year, I decided to revisit this project to fix some design issues and expand it to include more UX elements. This included a slight rebrand and an added survey that would emulate the journey a user would go through as they create their own personal box.

Animation

In addition to the animated survey, I also designed other simulations to showcase how the website would function if it were live. I crafted a parallax animation to enhance the page's dynamic movement and bring it to life.